Welcome to Centaur Creative
We are a creative team of artists and marketing experts, melding art and business into one powerful package. Located in Boise, Idaho, we are a team of people who believe in the art of creativity; learning and growing, pushing the envelope in marketing and design. Our in-house production capabilities are second to none. From HD video production, and masterful audio production to 3-D animation, Web design and programming, we can seamlessly move from medium to medium bringing a cohesive approach to any campaign.
We have all the tools at our disposal to produce campaigns and strategies that work. We listen—before we put a pen to paper (or mouse to mouse pad) we get to know you, your business and your vision. We like to think that the clients we work with are part of our family.
Click on the tree to find more about us, our talents, and our passion for successful marketing.
Marketing and Advertising
Marketing your product in an ever-changing world of emerging media can be a very daunting task. Online technology and e-commerce has shifted the power of choice to the hands of the consumer. Our marketing creates an impact because it is relevant. We harness the power of consumer choices and use them to predict and direct future behavior—finding order amidst the chaos.
Getting to know your company and discovering the unique benefits of your product is the foundation of our process. We recommend how your advertising budget could best be used to create the greatest competitive advantage, maximizing your return on investment (ROI).
Advertising delivers the call to action in your marketing campaign. Through targeted and effective communication, our work will attract attention among consumers and bring results. The convergence of our many inventive abilities create a powerful campaign to represent your brand.
Corporate Branding & Identity
Effective corporate branding comes from understanding that every visible aspect of a business either contributes to, or detracts from a consumer’s impression of that company. Every message should be consistent with the whole. More than a logo, branding should be the centerpiece of any good marketing strategy.
Many do not understand how brand equity translates to the success of their core business. The perception of your brand is the element that differentiates a great marketing campaign from one that is forgettable. With over 10 years of proven experience in branding, we have been called upon to do everything from logos and letterhead to assisting with interior design.
Web Design
With new evolving strategies and technologies, it takes a team who are passionate about the web to create new approaches to marketing and be on the ‘bleeding edge’ of technology. At Centaur Creative, we recognize that the Web is becoming more and more the means by which customers make informed decisions and purchases, and we are always looking for ways to use this tool to powerful effect.
Graphic Design
From billboards to brochures, logo design to web graphics, our talented design team will help you communicate your message and brand in a unique, effective, and beautiful manner. As artists, we use every medium available from traditional art mediums to computer based tools to produce concepts that are as individual as you are.
3-D Modeling & Animation
Sometimes a creative idea can be bigger than reality. This is where our CGI/Animation department steps in.
Using specialized software, our team can push the boundaries of what is possible with virtual elements and visual effects that are seamlessly integrated into video footage. Or, when the situation calls for it, let us create an iconic animated character to reinforce your brand and ensure that you are memorable.
This unique skill-set, sets us apart from other creative teams and truly allows us to realize ideas that wouldn’t otherwise be possible.
Video Production
Video is everywhere: On the web, TV and DVD. This omnipresent media has become one of the most powerful methods by which consumers receive information. At Centaur Creative, our video bay is not just a production facility. Our strength is in creative content. Whether it’s a 30-second TV ad or corporate DVD production, we create ideas that connect with your audience and produce them at HD quality in our own audio/video production facility.
Audio Production
Music and sound effects bring emotive quality and realism to audio production, enhancing video and engaging people. Our writing for radio captivates the listener, painting an audio picture that they can identify with.
At Centaur Creative we pull from a pool of professional actors who bring emotion and interest to your production and produce real results in a saturated media environment.
Musical Images
Our custom musical images often are the basis for a media campaign and become the emotional key that takes a campaign to new levels. We develop basically ‘short songs’ and not the traditional jingles that you so often hear. We want people to think that they are listening to another song on the radio, and not an ad. Using different vocalists, and our production team, we can produce musical images that will make you weep or jump for joy.
Centaur Philosophy
At Centaur Creative we believe that in the entire field of human endeavor there is nothing more powerful than a great idea. When combined with a clear vision and a strong sense of purpose, ideas have moved mountains, and invented wonders beyond our imaginations.
It is with a spirit of awe and excitement that we pursue our work. Unafraid to try and eager learn, we earnestly invest ourselves in the enterprise of helping other succeed.
We believe in teamwork, that together we can achieve far more than on our own. We believe that being creative is not something that we choose, it’s just what we are, and we believe in giving creative people room to be creative.
We pursue all that we do with unbridled passion, believing that there is only one acceptable outcome—success.
